Which approach corresponds to educational measures to improve road safety?

• A. Implementation of public awareness campaigns which target the main causal factors for collisions, deaths, and serious injuries for all road users
• B. Engineering speed bumps to reduce incidents
• C. Increasing penalties for speeding
• D. Installing more red-light cameras

Answer: (A)

Educational measures aim to change how people think and behave by providing information and raising awareness. Public awareness campaigns directly inform all road users about the main risk factors that lead to collisions, deaths, and serious injuries, and promote safer choices in everyday driving, walking, and riding. This makes them the clearest example of education in road safety. The other options rely on physical changes to the environment (speed bumps) or on penalties and surveillance (harsher penalties, more cameras) rather than educating people, so they address different aspects like engineering or enforcement rather than learning.